According to a 2009 CMO Survey, currently 3.5% of marketing budgets is spent on social media marketing, with that figure predicted to grow to 6.1% within 12 months and 13.7% within five years.[3] The survey also found that social networks (e.g., Facebook and LinkedIn) are most favored by marketers, followed by video sharing sites (e.g., YouTube), image sharing sites (e.g., Flickr), blogs, and microblogs (e.g., Twitter and Seesmic)
This notion of the corporate social media specialist—whatever the title—keeps popping up this week. I talked with a recruiter at Yum Brands, where they've filled one position and have more open, and I've come across several references to positions—filled and otherwise—in the automobile industry.
Social network marketing or social level marketing, is an advertising method that makes use of social network service and to increase their web presence. This ranges from simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth, or providing niche social networking sites focused around the item being advertised.
Social media specialist the central characteristic of this new role is the ability to talk tech and marketing, bridging the gap between functions without a strong history of mutual respect. Steve Rubel calls people who do this geek marketers, a term not guaranteed to maximize the job's compensation. David Churbuck prefers Chief Digital Officer, which is the logical extreme at the high end of the scale.
Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
""What is it to you if I DO invite him to follow us?" (Lord Jesus Christ)" 28 years old Male Oklahoma City, OK Hometown: Your Grandfather's House-of-Many-Mansions, Heaven
