While there are plenty of ways to mess up a marketing campaign, new business owners typically fall prey to four particular pitfalls:

1. Saying too much: When you jam too many messages into any one marketing vehicle, you risk losing your audience entirely. Focus on one or two key messages for each marketing effort.

2.Being inconsistent: If each piece of your print marketing materials looks as if it's from a different company, you're not likely to be effective.

3. Cutting your marketing budget first: When cash flow dips, it's more important than ever to keep up your promotional efforts. Don't be tempted to make marketing your first cut when it's time to slash expenditures.

4. Hiring a big agency with a small budget: Like most businesses, advertising, public relations and other marketing consulting agencies come in different sizes and price

If you think these marketing messages / blogs are helpful, please leave me a comment. Thanks - Don with AV-Today.com